Designing Paddy Power: Crafting Playful and Innovative Betting Experiences.
OVERVIEW
During my five-year tenure as a Principal Product Designer at Paddy Power, I had the privilege of contributing to the industry's leading and most innovative betting company. I led cross-functional teams in translating complex challenges into practical solutions, while also spearheading process improvements. My role involved ensuring top-tier UX/UI quality and nurturing design talent. My time at Paddy Power was both professionally fulfilling and a front-row seat to the industry's playful and pioneering spirit.
RESPONSIBILITIES
Strategic Problem Solving, Influencing Decisions, Leadership, Project Management, Design Excellence, UX, User Research and Testing, Workshop Facilitation, Mentoring, Enhancing Processes, Identifying Opportunities, and Prioritising Initiatives.
KEY ACHIEVEMENTS & OUTCOMES
Daily active users up 63% YoY*
Highest increase in NPS (+12pts)
Google Play increased from 4.1 to 4.3
Overall multiples bets increased from 58% to 63%
Grew Product Design team from 4 to 12 designers
Contributed to improving ways of working for entire product team.
